Allergic Rhinitis (often called "hay fever") is an inflammation of the inside of the nose caused by an allergen, such as pollen, dust, mould, or flakes of skin from certain animals.
In 2026, the management of this condition has moved away from "just taking a pill" toward a more integrated, proactive approach.
While it feels like a “permanent cold,” allergic rhinitis is distinct because it lacks a fever and usually includes:
Frequent upward rubbing of the nose, which can lead to a horizontal crease.
Itchy, red, or watery eyes.
Leading to a chronic cough or a "scratchy" throat.
Fatigue and decreased concentration due to poor sleep quality.
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